Job Title: Content Strategist
Experience Required: 5+ years
Location: Ahmedabad (On-site)
Department: Marketing

About Simform:

Simform is a premier digital engineering company specialising in Cloud, Data, AI/ML, and Experience Engineering to create seamless digital experiences and scalable products. Simform has strong capabilities across Microsoft, AWS, Google Cloud, and Databricks. With a presence in 6 countries, Simform primarily serves North America, the UK, and the Northern European market. Simform is well-recognised as one of the most reputed employers in the region, having created a thriving work culture with a high work-life balance that gives a sense of freedom and opportunity to grow.

Role Overview:

We are looking for a Content Strategist to lead Simform’s content marketing efforts across the entire funnel. In this role, you will be responsible for creating data-driven content strategies, driving ideation, and ensuring consistent, compelling storytelling across channels and formats. This is a highly collaborative role that requires a deep understanding of the B2B buyer journey and the ability to align content with business and marketing goals. You’ll partner with content writers, designers, and marketing stakeholders to produce content that informs, engages, and converts.

You’ll report directly to the Content Marketing Lead.

Key Responsibilities:

Develop and implement strategic content plans aligned with business goals, buyer personas, and all stages of the marketing funnel.
Drive content ideation and oversee the creation of high-quality content assets—blogs, whitepapers, landing pages, case studies, thought leadership, and more.
Leverage generative AI tools (e.g., ChatGPT, Perplexity) to accelerate content creation without compromising on brand voice and quality.
Monitor and analyze content performance using tools like Google Analytics, HubSpot, and Ahrefs to optimize content for better reach and conversions.
Collaborate with the website and demand generation teams to identify high-impact topics, keywords, and formats that align with lead generation goals.
Edit and review content to ensure clarity, consistency, and adherence to Simform’s tone and editorial standards.
Stay up-to-date with industry trends, competitor strategies, and emerging content formats to keep Simform’s content fresh and relevant.
Manage a content calendar and ensure consistent publishing across relevant platforms.
Provide creative direction and collaborate with designers to visualize content effectively.
Report on performance metrics and share insights to improve content strategy and engagement.

Required Skills & Qualifications:

5+ years of experience in content strategy, editorial, or content marketing roles, preferably in a B2B tech environment.
Strong knowledge of content marketing strategy, SEO, the B2B buyer journey, and funnel-based content planning.
Proven track record of planning and executing content strategies that drive traffic, engagement, and qualified leads.
Hands-on experience with content and performance tools like Google Analytics, HubSpot, and Ahrefs.
Proficiency with generative AI tools for content ideation and production.
Exceptional writing, editing, and proofreading skills with a sharp attention to detail.
Understanding of SEO principles, on-page optimization, and content best practices.
Familiarity with the software development and digital engineering space is a strong advantage.
Self-motivated with strong organizational skills and the ability to manage multiple projects simultaneously.

Benefits of Joining Us:

Flat-hierarchical, friendly, and engineering-oriented work culture.
Flexible work timing, life event leaves, and WFH options.
Free health insurance.
Office facilities with a game zone, in-office kitchen with affordable lunch service, and free snacks.
Sponsorship for certifications/events and library service.

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Have you written or worked on content focused on software engineering, cloud computing/AI-driven development?

Worked on sales enablement content and formats such as brochures, marketplace products, case studies, decks etc.

Have you ever planned a content strategy or ideated content according to the buyer journey? Briefly explain.

Have you written or outlined content that required working closely with a technical subject matter expert?

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Name good platforms/websites for tech content, especially software product engineering?

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